DABYTE INDEX · HEAD-TO-HEAD
Salesforce vs Zapier: which is more visible in AI answers?
Answer. Zapier is more visible — 33.4% share of answer against 29.1% for Salesforce, a gap of 4.3 points in the DABYTE AI Visibility Index (2026-08-01). Salesforce ranks #5, Zapier ranks #2 of 20 tracked brands.
Measured · panel of 12 prompts · methodology
Side by side
| Engine | Salesforce | Zapier |
|---|---|---|
| openai | 33.3% | 25.0% |
| perplexity | 25.0% | 41.7% |
| Overall | 29.1% | 33.4% |
| Rank | #5 | #2 |
| Quadrant | Niche (visibility gap) | Niche (visibility gap) |
Visibility is not market share: it measures whether an engine names the brand when a buyer asks the category question, nothing more.