DABYTE INDEX · HEAD-TO-HEAD
Intercom vs Asana: which is more visible in AI answers?
Answer. Intercom is more visible — 12.5% share of answer against 8.3% for Asana, a gap of 4.2 points in the DABYTE AI Visibility Index (2026-08-01). Intercom ranks #12, Asana ranks #14 of 20 tracked brands.
Measured · panel of 12 prompts · methodology
Side by side
| Engine | Intercom | Asana |
|---|---|---|
| openai | 16.7% | 8.3% |
| perplexity | 8.3% | 8.3% |
| Overall | 12.5% | 8.3% |
| Rank | #12 | #14 |
| Quadrant | Niche (visibility gap) | Niche (visibility gap) |
Visibility is not market share: it measures whether an engine names the brand when a buyer asks the category question, nothing more.