DABYTE INDEX · HEAD-TO-HEAD
Figma vs Zapier: which is more visible in AI answers?
Answer. Figma is more visible — 12.5% share of answer against 12.5% for Zapier, a gap of 0.0 points in the DABYTE AI Visibility Index (2026-07-23). Figma ranks #5, Zapier ranks #6 of 20 tracked brands.
Measured · panel of 12 prompts · methodology
Side by side
| Engine | Figma | Zapier |
|---|---|---|
| openai | 16.7% | 16.7% |
| perplexity | 8.3% | 8.3% |
| Overall | 12.5% | 12.5% |
| Rank | #5 | #6 |
| Quadrant | Niche (visibility gap) | Niche (visibility gap) |
Visibility is not market share: it measures whether an engine names the brand when a buyer asks the category question, nothing more.