DABYTE INDEX · HEAD-TO-HEAD
Figma vs Zapier: which is more visible in AI answers?
Answer. Zapier is more visible — 18.7% share of answer against 15.7% for Figma, a gap of 3.0 points in the DABYTE AI Visibility Index (2026-10-26). Figma ranks #6, Zapier ranks #5 of 20 tracked brands.
Measured · panel of 16 prompts · methodology
Side by side
| Engine | Figma | Zapier |
|---|---|---|
| ChatGPT | 18.8% | 31.2% |
| Perplexity | 12.5% | 6.2% |
| Overall | 15.7% | 18.7% |
| Rank | #6 | #5 |
| Quadrant | Visibility gap | Visibility gap |
Visibility is not market share: it measures whether an engine names the brand when a buyer asks the category question, nothing more.