DABYTE INDEX · HEAD-TO-HEAD
Figma vs Zapier: which is more visible in AI answers?
Answer. Figma is more visible — 18.7% share of answer against 14.5% for Zapier, a gap of 4.2 points in the DABYTE AI Visibility Index (2026-09-07). Figma ranks #5, Zapier ranks #9 of 20 tracked brands.
Measured · panel of 16 prompts · methodology
Side by side
| Engine | Figma | Zapier |
|---|---|---|
| ChatGPT | 12.5% | 12.5% |
| Perplexity | 12.5% | 25.0% |
| Gemini | 31.2% | 6.2% |
| Overall | 18.7% | 14.5% |
| Rank | #5 | #9 |
| Quadrant | Visibility gap | Visibility gap |
Visibility is not market share: it measures whether an engine names the brand when a buyer asks the category question, nothing more.