DABYTE INDEX · HEAD-TO-HEAD
Notion vs HubSpot: which is more visible in AI answers?
Answer. Notion is more visible — 33.4% share of answer against 20.9% for HubSpot, a gap of 12.5 points in the DABYTE AI Visibility Index (2026-07-23). Notion ranks #1, HubSpot ranks #2 of 20 tracked brands.
Measured · panel of 12 prompts · methodology
Side by side
| Engine | Notion | HubSpot |
|---|---|---|
| openai | 41.7% | 25.0% |
| perplexity | 25.0% | 16.7% |
| Overall | 33.4% | 20.9% |
| Rank | #1 | #2 |
| Quadrant | Niche (visibility gap) | Niche (visibility gap) |
Visibility is not market share: it measures whether an engine names the brand when a buyer asks the category question, nothing more.